LAUNE x Olivia Hazan
Haze is a brand rooted in both personal history and New York’s garment district. Founded by Olivia Hazan, the label takes its name from a nickname tied to her family name and reflects a legacy of fashion that spans generations. Launched in 2025, Haze focuses on small-batch production, pure materials, and thoughtful craftsmanship—creating romantic, effortless pieces designed and made in New York. Below, Olivia shares how travel inspires her, her perfect day in New York, and some of her fav spots around town.
1. Tell me about yourself and Haze. How was it created and what inspired the name?
The name Haze is deeply personal to me. It comes from my last name, Hazan. All of my father’s and brother’s closest friends call them “Haze,” and the nickname always stayed with me. I thought it was so cool. I’m an incredibly sentimental person, and the name feels like a quiet thread connecting my past to what I’m building now. My family once had a business in New York’s garment district, and in many ways, fashion always felt like it was in my blood.
Around the corner from my design studio, there’s a statue in the Garment District of a man sewing, and it has my great grandfather, Isaac Hazan’s, name on it. That inspires me deeply; He came here from Greece and started his own business, and I feel incredibly blessed to now be starting mine right next to him.
I attended Parsons School of Design in New York City—there was never any question that I would stay in this city. I studied Strategic Design and Management, earning a BBA, but even while I was in school, my mind was already turning toward building my brand. During my second year at Parsons, I began planning my first capsule collection: an organic pointelle loungewear drop. After a year and a half of development, sourcing, and refining every detail, I launched in July 2025.
From the beginning, my vision for Haze has been rooted in intention—pure fabrics, pure materials, and intentional production. I produce everything in small batches and in New York because I care deeply about the environmental and human costs of fast fashion. Haze is my commitment to slowing things down and creating pieces meant to last.
As much as I love New York, Haze also represents my escape. The brand reflects the calm I seek beyond the city’s constant motion.
2. What is the LAUNE (mood) of Haze?
Haze is romantic, feminine, effortless and sexy. It’s to feel all of these things as soon as you put on a garment. I want my brand to, again, encapsulate a feeling… an escape from reality. I feel like it’s my own little world I get to design.
3. What inspires you?
Travel has always been my greatest source of inspiration—it’s what truly fuels my soul. I’ve been so blessed by my parents to be able to experience different perspectives, cultures, and ways of life continually reshaping how I see the world.
In 2025, I traveled to South Africa, one of the most incredible trips I’ve ever taken. During that time, I found a profound sense of inspiration that helped shape the vision I have for the future of my brand. I was deeply moved by everything around me—the wildlife, the sunsets, traditional dress, the craftsmanship… everything.
Moments like these remind me that the truest inspiration for me comes from everything except fashion.
4. Walk me through your perfect day in New York.
I’m a morning person—I love waking up with the sun, even if I have nothing planned. I usually start with my wellness rituals: lymphatic drainage tools, infrared red light, and all the strange little devices I swear by.
Then it’s Pilates at NoFar Method or a heated class at FuzeHouse, followed by coffee at Maman and a long walk through the city—Madison Square Park is one of my favorites. I’ll often stop by the Union Square Greenmarket for fresh produce; I love shopping local and I know it’s clean food.
I’ll always have lunch or brunch with friends—usually at L’Express in Gramercy, Friend of a Farmer, or of course, Sant Ambroeus.
5. What do you love about New York?
New York raised me! I love the drive it gives me; everyone in New York is working towards a goal… it’s so inspiring. Truly every corner of the city has a new opportunity, whether that’s in work, play, love. I think most of all it’s the people in the city… the people always make the place.
6. What’s next for you and Haze?
For me, I want to continue traveling the world, checking as much off of my bucket list as I can.. there’s so much I can’t wait to see.
As for Haze, my next mini capsule collection has just launched. The pieces are crafted from 100% pure silk that I spent months carefully sourcing and producing. The inspiration behind the collection is rooted in effortlessness—the quiet luxury of slipping into silk, a fabric that is inherently elegant and effortless.
Rapid Fire:
1. Describe your style in three words.
I strive to dress elegant, feminine, but also cool.
2. Favorite Haze piece?
The silk halter launching next month.
3. AM or PM skincare?
PM!
4. Favorite brand?
I love designers at Madga Burtrym / Khaite / Alaia / Saint Laurent / Cult Gaia
7. What are three staple items that every closet should have?
Perfect fitting jeans, a white tee, oversized blazer
10. Favorite drinks spot in New York?
I’m a fan of the Living Room at the Faena or People’s for drinks with my girlfriends.
11. Favorite style icon?
I love Rosie Huntington Whitely…I take inspiration from Victoria Beckham in so many ways - fashion and beyond. I've been loving Elsa Hosk lately, too.
13. What are you loving right now?
Disconnecting from the world more and grounding myself in the present.
